Are Consumers Really Eco-Conscious? The US Shopper And Environmental Sustainability
US consumers are becoming more environmentally conscious, although they’re still behind other countries, particularly in Europe, when it comes to adopting more sustainable shopping behaviors. In our just-published report, The State Of The US Shopper And Environmental Sustainability, 2022, we dive into Forrester’s consumer data to uncover US consumers’ attitudes and behaviors toward environmentally conscious and sustainable shopping habits. Here’s a sneak peek of some of the data from the full report:
- US shoppers expect and want companies to be environmentally conscious. When shopping, 34% of US online adults are strongly influenced by companies that engage in limiting waste, and 26% are strongly influenced by those that actively support environmental and climate change policies.
- US shoppers do not always consider the environmental impact of their behaviors, however. When asked what’s most important for retailers to include on their website, social or environmental policies were low on US consumers’ list.