A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
The 2022 end-of-year holiday season is well underway: NRF reported that a record-breaking 196.7 million US shoppers showed up both online and in store during the shopping period from Thanksgiving Day to Cyber Monday (November 24 to 28).
To get a better sense of what retailers did online on Black Friday and Cyber Monday, we reviewed 115 retailer and brand home pages, which span several product categories. Among other highlights, we found that:
- Overall retailer participation was high, but value was mixed. Similar to previous years, nearly all retail sites we reviewed had some form of promotion. This year, 90% offered discounts on both Black Friday and Cyber Monday (see figure). Just one in five, however, had a sitewide sale, and fewer than one in 10 offered free shipping as a promotion (Note: This number excludes those that offer free shipping year-round). Instead, many offered sales on select product categories