This Holiday Season, Turn Impressions Into Intent
No matter how volatile and uncertain the world can be, every holiday season brings us joy. In 2020, when stores were shuttered and society was dislocated, consumers showed remarkable resilience by spending on gifts that warmed the hearts of loved ones near and far. In 2021, despite supply chain crises, stubbornly high inflation, and the very transmissible Omicron variant, holiday retail sales had their largest annual increase in 17 years. This year, consumer sentiment in the US is at an all-time low, and uncertainty about inflation is at its highest point in 30 years. Nevertheless, history guides us to believe that shoppers will find reasons to celebrate this holiday season as they have for millennia.
To generate and harvest demand while expanding sell-through this holiday season, many marketers are turning to retail media. As they do, here are three things that they should bear in mind:
- Budget flexibly
Shoppers love bargains and that’s why Florida outlet malls and their vast variety of stores are attractive. A fire-engine purple Le Creuset soup pot priced below retail? Yes, please. A Michael Kors leather-based purse for a tune? For sure. A different pair of running shoes for every 5K of the yr? Absolutely, especially when they are Adidas, Nike or ASICS.
How easy is it for you to make style decisions? Can you place a few garments collectively and make a fashionable look in seconds? Or do you have hassle simply selecting a easy pair of pants? In the event you fall into the latter class, don’t be concerned, as this article has simply the fashion advice you need.
SAN BRUNO/SUNNYVALE, Calif. (Reuters) – One of Walmart Inc’s greatest chances at taking on Inc in e-commerce lies with six big server farms, every larger than ten soccer fields.